Recently I had been doing some research on branding myself and my new business venture, this is somewhat new to me. I have been in network marketing/MLM previously and I would focus on branding the product not myself, but what I have realized is that when I tried to sell the brand of the product or the product itself that people were less likely to buy from me or even talk to me. Have you ever felt this way in your business?
What is branding?
The definition of branding is: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. The definition is very clear that you creating an identity that is going set you apart from others that are in a similar business as you. Branding can be made of several important things:
- Brand Colors (each main color has a meaning)
- Business name
Choosing A Name For Your Business
I have found that the best brand strategy for a business name is to actually use your own name, yep that’s right, your own name. I have been learning from a Digital Marketer that has a huge following, Julie Stoian, and this is what she highly recommends and she is not the only influencer in the online world that recommends this strategy.
Using your name instead of a business name helps people get to know YOU, not your products or the company that you are with but YOU. When people get to know you and your story then they are more likely to trust you and buy from you. For instance if you are in an MLM, do you want your friends and family to start avoiding you because they know you are with “xyz” company? No, right? You want them to buy from you because of you. If you brand yourself you won’t even need to tell the name of the company because you have built yourself up as an authority of whatever industry you are in.
Brand Strategy, Branding You
Now that you are going to brand yourself, it’s time to research colors, typography, logos, and figure out what your brand tagline is going to be. Your brand tagline, tells your audience who you help and how you can help them. For example: “I help small businesses grow their online presence and get more leads.”
Pinterest is a great place to figure out what colors you like, typography and logo ideas. You can actually do a simple logo by yourself for free on canva. I made a “secret” board for a brand board to get ideas for branding colors and styles. There are so many great and helpful ideas on Pinterest.
Branding is important when it comes to business, especially if you are looking to build your business online. And, if you are in an MLM, you will not look spammy to your friends and family if you are branding yourself as a business, be an authority so that people come to you and you don’t have to go to them begging to buy from you or working with you.