Simply put, a sales funnel is a marketing process that maps out a journey for your customers or potential customers to go through. Depending on what you are selling and what your end goal is will depend on how you build each stage of your funnel to either attract people to purchase what you are selling or for them to want to give you their name and email so that you can build a prospect list.
The main goals of a sales funnel:
- Using a pain-versus-pleasure pattern
- Create an irresistible offer that appeals to YOUR audience
- Create a story to build a relationship with your prospects and leads
- Have a compelling hook, headline, and framework
- Keep testing until you get things right
If you have an online business or are trying to build a list of potential customers then you are going to want to have a funnel. It is the fastest way to build a business online, literally overnight!
The Stages Of A Funnel
Stage 1: Awareness
This is where you are going to introduce yourself so that people become aware of who you are and your product. Usually this is where you would give away something for free. It could be a blog post, ebook, cheatsheet, checklist, or a video.
This is also, where the the prospect learns that there is a solution to their problem. Giving something of value builds trust. Every single time! Giving value is the key to the foundation of every business.
Stage 2: Interest
Now that you have a potential customers attention, depending on your product or service it can take up to 90 days before someone actually makes a decision. The exception to this is the free plus shipping type offers. People are attracted to the word FREE and may be inclined to purchase right then and there, especially if they feel the product is going to solve their problem.
An email sequence is the best way to get their interest and to stay in front of them. Yes, believe it or not emails still work! Use an email sequence to share your story, how what you are offering helped you. Become relatable, and share how you can solve their problem.
Stage 3: Decision
This stage is where your customer has been convinced to buy whatever you are selling. People want to feel a connection, here you can use social proof, or just be vulnerable by sharing your story through email, posts, podcasts, blog post, etc. People are more apt to purchase from someone that they feel a connection with. It truly is all about relating with your ideal customer. It is always best practice to know who your ideal customer is before you even get started on building your funnel. Decision time will be so much easier because now they trust you.
Stage 4: Action
The final stage of the sales funnel is to turn your customer into a raving fan. Just because they have purchased from you does not mean that the relationship is over. You can continue to give value so that they continue to come back. Plus, isn’t that the goal of being in business is to give value and help people, by making an impact in their lives.
The best tool (software) for building a sales funnel is ClickFunnels. It is an easy to use funnel builder with lots of options for different types of funnels. You can literally build out a funnel and not ever have to touch it again, especially if it’s a successful one.
The founder of ClickFunnels, Russell Brunson, has written books and has a lot of training (free or paid) to help someone be successful with their funnel, marketing, and business. Russell Brunson gives so much value, that you know he cares about his customers and helping people be successful.
If you are in business then you know that in order to get customers or leads you need to market yourself, so why not build a sales funnel. A sales funnel can literally work for any type of business and could double your business. Happy building!